The North West’s biggest live music festival has been given a boost after securing a major retail partner as a sponsor.
Lancashire-based shopping outlet centre Fleetwood Freeport is the retail partner of this year’s week-long Lytham Festival which hopes to attract up to 100,000 people to the Fylde Coast from July 31 to August 6.
Lytham Festival has steadily grown in popularity since its inception as Lytham Proms in 2010. This year will see seven nights of live music and entertainment taking place at venues throughout the town with the headline acts all performing in the Main Proms Arena on Lytham Green.
Fleetwood Freeport has sponsored Lytham Festival for the last two years and its sponsorship of the 2017 Festival marks their third year as the event’s main retail partner.
Amanda Daniels, Centre Manager for Freeport Fleetwood, said: “Lytham Festival really is unrivalled across the North West.
“Not only is it a brilliant event to attend, but it provides us with a fantastic opportunity to reach a huge number of potential shoppers with information about the great brands and prices available at the centre.
“Our previous sponsorship of Lytham Festival has offered us a number of unique opportunities for shopper engagement, brand association and competitions while we have been able to launch our own unique events such as busking on a tram between Blackpool and Lytham.
“It was a no brainer to partner with them again in 2017.”
Lytham Festival is organised by event promoters Cuffe and Taylor who this year will bring headline acts including Olly Murs, Haçienda Classical, 80s v 90s starring The Human League, Midge Ure, Dodgy and more, Madness and a celebration of musical theatre with West End Proms.
Plans are currently being finalised ready to announce further acts for venues throughout Lytham soon.
Cuffe and Taylor Director Peter Taylor said: “We are delighted to be welcoming Fleetwood Freeport back as this year’s retail sponsor of Lytham Festival.
“It’s been great to work with their team for the last couple of years and we look forward to another successful year with them. The fact Fleetwood Freeport is returning again as sponsors shows a real commitment to Lytham Festival and it is particularly pleasing for us to have such a well-known and respected brand working alongside our team.
“We are all looking forward to a fantastic year yet again and can’t wait to unveil the remaining plans for Lytham Festival 2017 very soon.”